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Hi everyone this is Charles  – CEO
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world-class media and I wanted to give
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you something very cool today and this
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is how to get up to seventy eight
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percent more traffic revenue and
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engagement on every piece of content
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that you write this works on Facebook
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Ads this works on landing pages sales
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pages and let me just show you one of my
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clients currently his book that I am
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promoting is actually number one in over
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five countries and you can see in over
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you know five different Amazon’s
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amazon.ca dot u K dot dot com obviously
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amazon com and he’s also number one in
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over five categories so he’s number one
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in five countries and five categories
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and its really kicking butt this is the
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first thing you should understand you
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know about the landing page that we
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created that we create for him and every
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piece of content that we create for him
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he actually had as highest every month
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this last month and you know regularly
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does over 100k a month in online sales
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so it’s very valuable and it’s helped us
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out tremendously and I think you can
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help you out tremendously so enjoy hello
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everyone this is Charles bear hof CEO
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world-class media and this is how to get
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seventy eight percent more traffic
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revenue and conversions from all types
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of content let’s get started let’s start
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with a meet and greet to start off so
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those of you who know me those who don’t
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i’m a google bing certified search
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specialist i was also a lead architect
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on sites that have over 12 million
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visits per month I’ve worked on huge web
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sites previously I was a digital
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marketing consultant for Madison Avenue
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type clients like pimco with Campbell
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Ewald who has clients like Cadillac
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Kaiser Permanente AT&T etc
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I’ve also worked with smaller attorney
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sites I’ve taken sites from scratch to
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you know to 30,000 visits per month in
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under three months time so I’ve done a
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lot of work and that’s you know pure SEO
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work that’s not like paying for the
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traffic so I’ve worked on small sites
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and large sites have worked on the whole
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spectrum I launch world-class media in
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2021 since worked on you know mom and
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pop shops and attorneys and stuff like
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that and I’ve really figured out how to
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take sites from scratch to a ton of
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visits per month and I’m going to show
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you a lot of techniques I use in this
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webinar alright so i’m just a nerd who
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loves SEO code in search engines a lot
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of people asked me to present this
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information to him a lot of friends have
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asked me to spill my secrets but I was
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hesitant because I didn’t know if they
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could get the same results and I think
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I’ve kind of outlined that and made it
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real easy for people to do and so I’m
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happy to share this now and enjoy all
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right so get started I’m a real dude you
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can reach me at world-class mediacom
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just look it up online that’s me and my
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wife and my kids and a very important
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part of taking notes and I want to
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illustrate how many of you write down
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notes and just end up throwing them away
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i know i did this for a very long time
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until I figured out my own best
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practices for keeping notes and i’m
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going to show you that with you today
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and this is what i’d like you to do if
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you don’t have a pen right now you
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should go grab it you can always come
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back to this and watch it again but what
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i do is i take a sheet of paper and I
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draw a line down the middle and on the
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left side I write the theory that the
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really cool stuff that I learned you
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know this should work right so I take
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all the stuff I learn right down the
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left side on the right side I write down
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the practical notes right so you know
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what you do what how you actually
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perform will go right here on the right
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hand side and on the left side your
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usual notes go here but the ideal thing
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is actually to translate every in
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Orton fact into a an action item on the
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right hand side so the goal is to take
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massive action so if you don’t have a
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pen this is how I recommend you do it
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let’s get started so let’s start with
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some facts this particular site i was
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working on I took up you know I brought
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it up to 30,000 visits per month and
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this is the same training that I gave
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their staff on how to write content and
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stuff like that i’m going to make it
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very simple for you and to back up these
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statistics PR newswire reports that a
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study of releases on their wire service
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this is press releases shows that one
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adding a photo or an image increases
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views of the release by fourteen percent
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I mean they get thousands and thousands
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and thousands of press releases
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constantly they’re huge so you know this
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is a pretty pretty accurate statistics
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so adding a photo or an image increases
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views of the release by fourteen percent
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to adding a video gives you a twenty
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eight percent increase in views three
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make that an image and a video and
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you’ll get a forty-eight percent boost
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in views for go all the way and put in a
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photo a video a graphic and a download
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and you’ll see a seventy-eight percent
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jump in the number of views I’m going to
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repeat that again go all the way in your
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content right and put a photo a video a
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graphic and a download and you’ll see a
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seventy-eight percent jump in the number
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of views now those are pretty cool
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statistics now I’m going to show you how
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to make it even more compelling all
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right here’s your first writer downer on
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the left-hand side you can write your
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headline can increase views up to eighty
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percent so your headline is the most
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important part of capturing the
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attention of your potential customers
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and clients and I’ve got a treat for you
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actually at the end of this video I’m
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going to give you a link where you can
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download the top 100 headlines of all
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time and you can use these headlines
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anyway you want you just alter them up
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slightly as you know their performers
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they’ve made billions and billions of
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dollars you just alter them slightly for
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your own personal needs and pretty
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much any product or service that you
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have or anything you’re writing about
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can be altered into these types of
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headlines and it’s just amazing I use it
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all the time so that’s a treat for you
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at the end of this webinar and I hope
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you enjoy it I’m going to put a link
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down at the bottom for you so let’s get
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started one creating a compelling
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headline this story I’m going to tell
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you illustrates what I’m talking about
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so this was an interview of Dan Miller
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who is sold 50 to 60,000 copies of his
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book and this in the interview he talks
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about the only thing he changed on the
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book you know a lot of people say don’t
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judge a book by it’s cover well most
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people do so here’s how you effectively
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change your headline so how did you sell
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50 to 60,000 books was it just promoting
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that’s the 15 million dollar question or
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the 2 million dollar question really
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here Dan Miller says I did so little I
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keep learning now things about affiliate
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links and co adventures and all and all
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I didn’t know any of that really I just
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made it available but one thing I did
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that was very advantageous for me I
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recognize that was the name now the name
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48 days to the work you love on that my
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material originally was called career
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transitions then I called it career life
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transitions 101 to make it sound more
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like an academic course then it was find
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the job you love in 30 days and I
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realized some people didn’t really want
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a job jo bhi so I changed that very
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strategically to work so work open the
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door to other things now it’s really you
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want to make it very compelling like if
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you compare career transitions versus 48
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days to the work you love I mean there’s
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no comparison 48 days the work you love
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is very compelling headline so start
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with something like that you can start
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with any arbitrary number like like the
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one I have here you know how to get
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seventy percent more conversions or you
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know how to get seventy percent more
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revenue and engagement on your content
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just you want it you want to illustrate
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the value to your customer right what is
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it gonna it’s all about them you gotta
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tune into radio station wwiii FM in
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other words what’s in it for me all
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right
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writer down or number two add a viral
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photo I usually put the photo at the top
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of each of my blog posts and I’ll show
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you where to get amazing photos
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ethically for free right here all right
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where to get free images so I typically
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do a google search for Flickr Creative
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Commons and in Flickr you can get free
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images in their creative commons which
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people have to tag their images if they
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want to share it you know with anybody
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if they want to share it with
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corporations or you know if they want to
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make it share alike so I’d look for
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share alike which means you can share it
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anywhere and you can find amazing photos
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by people on there for free so too you
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can also use google just do a google
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search and you can drill it down in
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their menu i’m going to show you an
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example right here of how to do it the
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other thing you can do is take
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screenshots screenshots are great you
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can just take a screenshot of a website
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or something you’re trying to illustrate
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just screenshot it crop it and paste it
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into your into your presentation images
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that you can use legally so I usually
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put the catchy image at the top of my
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blog and you want to get what i call a
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viral image and it’s the image that
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catches your attention the most it’s
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like the image that slaps your customer
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you know that just wow kind of catches
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their attention and it should illustrate
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what you’re talking about as well it
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should communicate what you’re trying to
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say and it should be of the same tone as
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your customer you know if they’re mad
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about something it should be something
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that shows a mad person you know for
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example so in addition to making your
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story irresistible and makes it very
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shareable in social media too so when
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somebody clicks to share your post that
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image shows up on their social media
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feed which is super valuable and it
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increases your clicks tremendously all
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right so a catchy image can also be
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found in all major search engines for
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example you can see image searches at
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the top of Google on many of their
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searches now it doesn’t necessarily
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drive traffic to your site
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but if the image is very compelling
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other people will use it and they’ll
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grab it off your site and it I can get
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thousands of visitors to my site just
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from using this technique all right
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writer downer number three add a viral
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video here’s the awesome part you don’t
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have to recreate the wheel you don’t
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even have to create the video yourself
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all you have to know how to do is how to
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embed it off google so add a video to
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your article for example like this you
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can reach people all over the world now
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how you do it you don’t have to recreate
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the wheel in fact I recommend you find
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something that you like and just embed
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it in your post so you’re taking an
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audience’s viewpoint rather than a
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creator viewpoint if you’re if you take
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the audience’s viewpoint and you look
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for something that’s really good it tip
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they typically feel the same way right
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so for example we are writing about
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electric cars we found a very
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professional comparison from car and
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driver’s channel on YouTube and we just
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embed it in the article we are doing
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writer downer number four test your text
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the more text you have the better so
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search engines typically if you think
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about it the only way they can find your
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content is by the words on your page and
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every word on your page is actually
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another opportunity for them to be for
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you to be found in search engines so
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also every variation of each phrase in
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your article is another way to be found
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so the more words you add the better for
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search engines so but the other thing
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that I found in part important if you’re
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doing ads and you’re doing articles and
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whatnot test your text you want to see
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which text is more compelling which you
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want your text to be very compelling and
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you want people to scroll all the way
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down if they’re reading a long piece of
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text now there was a survey done of all
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of the top pages on the internet and the
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typical count for you know all the top
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searches on the internet the top ranking
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sites had over 2,000 words per page
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that’s why Amazon you know increased
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tons of words on their pages everybody
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as has been typically trying to
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add more and more content to each page
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um build it and they will come as false
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here’s the truth outflow equals inflow
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so in other words the more you reach out
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the more people you’ll get in the more
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you promote on social networks the more
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you tell friends and others about it all
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it takes out flow in order to get in
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flow the other truthful fact is that
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really all traffic is paid traffic so
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all all traffic can really be drilled
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down to time how much time did it take
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to create that traffic how much time to
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take for you to write that article and
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if you figure out it took me you know an
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hour well how much do you get paid per
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hour and if you can break it down to
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time you can break down to a dollar
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value and then you can say well that
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costed me fifty dollars for that long
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article i wrote worth of time and that
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equals fifty dollars to get thousands of
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traffic in now organic traffic obviously
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is a very high rate of return so like I
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said I’ve worked with Madison Avenue
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marketing agencies with clients like
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Cadillac Kaiser AT&T etc and it kind of
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dawned on me that really all traffic is
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paid traffic all traffic requires some
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kind of commitment or payment so once
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you swallow that pill it makes it very
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easy you know if you’re paying for very
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highly targeted traffic the type that
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will buy your service then it’s worth it
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you know so the whole trick is how do
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you put a dollar towards your
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advertising and make two dollars back
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that’s the whole trick and it’s not easy
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so I’ve taken sites from scratch from
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brand spanking new to 30,000 visits per
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month and once you’re hitting that level
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of traffic you can get a lot more inflow
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from people right all right writer
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downer number 5 add a free download to
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your article or your ad to increase
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00:15:36,550 –> 00:15:39,700
conversions 78% just like I’m doing in
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this presentation i’m giving you the top
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100 headlines of all time to download
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you should give your readers something
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really valuable just like that and
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00:15:48,089 –> 00:15:51,459
that’s going to really increase the
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value of your
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product to them okay so here’s a bonus
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writer downer number six this doesn’t
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only work all these steps you know one
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through five of how to get seventy eight
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percent more traffic to your blog your
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articles your ads and everything it
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doesn’t only work on blogs articles and
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press releases it works on ads to and
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specifically this is working really well
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on facebook I’ve tested this you know
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multiple ways and it works amazingly
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well almost every time in all types of
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advertising all right so this works
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amazingly well on facebook in this
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example i’m showing you on the left-hand
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side a ad i saw from offer pop planning
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00:16:35,500 –> 00:16:37,360
your digital marketing strategy for 2021
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00:16:37,360 –> 00:16:40,530
here’s how to get ahead on top trends
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00:16:40,530 –> 00:16:43,810
get my free report now the scoop from
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00:16:43,810 –> 00:16:45,700
100-plus marketing professionals on how
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00:16:45,700 –> 00:16:47,110
to reach more social and mobile
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customers collect insights and measure
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00:16:49,540 –> 00:16:52,000
roi okay and on the right hand side you
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see something from jeff Walker’s product
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launch formula here are you hoping your
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product launch or business will do well
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or do you want to be sure it’s going to
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rock I’ve got a free video training
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00:17:00,550 –> 00:17:02,050
series here that will show you how to
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00:17:02,050 –> 00:17:03,760
create a lunch that gives huge sales and
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momentum and avoid the mistakes that
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00:17:05,380 –> 00:17:06,760
kill most launches before they even
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00:17:06,760 –> 00:17:08,800
start discover the secrets of the no
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00:17:08,800 –> 00:17:10,839
failed launch get this free training
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00:17:10,839 –> 00:17:14,170
series now they’re both advertising
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00:17:14,170 –> 00:17:16,089
downloads they both have text they both
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00:17:16,089 –> 00:17:18,699
have a catchy image and they both have
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videos from what I can tell or at least
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the one on the right does it’s going to
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00:17:22,480 –> 00:17:25,150
go to free video training series right
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so this works amazingly well I want you
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to try it do these five things and let
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me know how it goes so let’s do a
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summary you know this particular site i
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was working on i took up to 30,000
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visits per month in under three months
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and this is the training that i gave to
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their staff that they implemented so i
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00:17:43,870 –> 00:17:46,420
hope you enjoy it like I said PR
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newswire showed that on a case study of
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their thousands and thousands of press
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00:17:51,580 –> 00:17:54,150
releases that one adding a photo
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00:17:54,150 –> 00:17:57,240
especially catchy photo or image
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00:17:57,240 –> 00:17:59,710
increases the views of the release by
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fourteen percent adding a video gives
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you a twenty eight percent increase in
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views make that an image and a video and
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you’ll get a four
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% boost in views so go all the way and
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put a photo a video a graphic and a
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download and you’ll see a seventy-eight
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percent jump in the number of views so
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here you can see on the left-hand side a
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graphic example which shows the
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difference you know you just have text
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you get twenty four percent views you
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have text in an image you get a
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20-percent jump you add text and image
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and a graphic you get a forty-eight
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percent jump and you go all the way put
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an image text a download and a graphic
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00:18:38,620 –> 00:18:40,150
and you’ll see a seventy-eight percent
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00:18:40,150 –> 00:18:43,210
jump in the number of views awesome huh
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00:18:43,210 –> 00:18:46,570
so what questions do you have I’d love
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00:18:46,570 –> 00:18:49,000
to hear your feedback you can reach me
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00:18:49,000 –> 00:18:51,520
at any time info @ world-class media I
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00:18:51,520 –> 00:18:55,380
get thousands of emails so bear with me
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00:18:55,380 –> 00:18:58,450
I’m doing training on how to get more
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00:18:58,450 –> 00:19:01,990
traffic and what not you can sign up by
447
00:19:01,990 –> 00:19:03,940
clicking the link below and find out
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00:19:03,940 –> 00:19:05,410
more information about world-class media
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00:19:05,410 –> 00:19:07,780
I definitely appreciate hearing your
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00:19:07,780 –> 00:19:10,390
feedback thank you for watching and
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00:19:10,390 –> 00:00:00,000
click on the link below for more info
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