Today, I’m going to show you, three secrets I learned creating a #1 International Best Selling BOOK in over 5 Countries.
Have you ever thought of writing a book? What will your legacy be? Was there some piece of information that changed your life? Would this change the life of others? Well, my friend – it is your obligation and duty to share what you know … And I can help you not only do that but perhaps turn that book into clients and revenue!
Imagine writing a book and using it to snowball your revenue and clientele at the same time! I’ll show you how.
AMAZON IS KILLING IT! Did you know that approximately 64% of all online books are sold on Amazon! I’ll show you how we made my clients book a number #1 International Best Selling Book in over 5 Countries!
“They also dominate 65 percent of all (yes, all) new online book units, in both print and digital copies. They have the largest share of the e-book market as well, with 67 percent. As for print, Amazon controls 64 percent of sales of printed books online.”
As the CEO of my own Ad Agency (World Class Media), I helped build my client’s book to a number one Best-Seller in over 5 Countries. I have also helped build websites to over 12 million visits per month, and I’ve managed Digital Marketing Campaigns of over 1.5 million per year. I’ve tested hundreds of Ads and I can tell you what works.
Here’s the mistakes and what I Learned:
SECRET #1 – DON’T USE AN OUTSIDE PUBLISHER! I RECOMMEND AMAZON’S CREATE SPACE – PRINT ON DEMAND …
(OR BUY 10,000 BOOKS IN BULK UP FRONT for $1 PER BOOK).
Here’s Why: We first used a publisher and as soon as things started going the book sold out and it took weeks to get it back in stock in some countries! When you use Create Space – it will never say “Sold-Out” on Amazon – because Create Space is an Amazon company and prints books as you sell them – yes they take a cut but at around $5 per book to print and ship and do everything for you – including customer service – that’s a pretty dang good deal! Plus the publisher only allowed us to see stats every quarter – which meant we could not see how many we sold for three months! If you have a Create Space and Amazon Seller Account you can log in and see your stats directly every day. Plus you can see the seller’s addresses and use an email appending service to get their contact info (we can help you with this).
SECRET #2 – YOUR COVER AND TITLE ARE 80% OF THE PURCHASE DECISION.
People say “Don’t Judge a Book By It’s Cover”. Well, the truth is that most people do. The fact is that people will not read an entire book before they decide to buy it. It is true that word of mouth is important. However – one change in headline and cover can get you up to 80% more sales. Make the book about the reader – not the writer. In other words what will your book do for the reader, how will it change their life?
Example: The Book “Career Transitions” was changed to “48 Days To The Work You Love” and immediately started selling tons of copies – here’s what Dan Miller said in his interview where he was asked how he sold 50,000 copies:
JAIME TARDY: How did you sell 50,000 to 60,000? Was it just promoting? That’s the $50 million question or the $2 million question.
DAN MILLER: Jaime, I did so little. I keep learning now things about affiliate links and co-adventures and all. I didn’t know any of that. I really just made it available. But one thing that was very advantageous for me, I recognize that, was the name. Now the name 48 Days to the Work You Love on that, my material originally was called Career Transitions. Then I called it Career Life Transitions 101 to make it sound more like an academic course. Then it was Find the Job You Love in 30 Days. I realized some people didn’t really want a J-O-B so I changed that very strategically to work. So work opened the door to other things.
SECRET #3 – AMATEURS FOCUS ON THE BOOK AND PROFESSIONALS FOCUS ON THE UP-SELL …
You need to have a system in place:
- A. Capture the Identity of the website visitor or buyer and
- B. Sell them a much higher-priced valuable service after they buy the book
- C. Then Keep Selling Them.There are only three ways to increase your revenue: 1. More Clients – 2. Bigger Transactions – 3. More Frequent Transactions!
It is very hard to get rich selling a book, very few people have and most of them do it through turning that book into movie. Hey, it can be done, but with 17,000 books published in the USA every year – it’s like winning the Lottery.
You need to turn your book into a machine and the first part is to capture the identity with an irresistible offer like this: http://www.thechargebook.com/
Want help creating an irresistible Book and turn your book-buyers into lifetime clients? We can help:
I’ve been creating ads and landing pages for over seven years and chasing the elusive $1 in and $2 profit. And it can be done but it must be done skillfully and tested!
Why Do I Care?
Look, if you know something that changed your life and that could help others change their life (I BELIEVE WE ALL DO) then it is your duty and honor to do so. Also what do you want to be remembered by when we move on? What will you leave behind – because all that wealth is not going with you. Know what I mean? May as well leave a Legacy and start working on it today.
The way to get what you want is to help others get what they want. And who does not like to profit at the same time! So start on your Legacy today.
Do you have any questions on this process – I am only as valuabel as I can serve others – so feel free to ask me anything and connect with me on Linkedin or Facebook any time!
YOUR THOUGHTS?FREE - Three Secrets to Create a #1 Best Seller in 5 Countries! by Charles