Email tracking is a technique of monitoring email delivery to your intended recipient. This method is widely used in email marketing to find out the exact time and date when your message was received or opened. Email tracking is actually accomplished through an email tracking software using standard Web tracking devises such as Web beacons and cookies. When a tracked email message is sent, whether it is a HTML or simple text , the software may embed a tiny, almost invisible tracking image within the message content. Email tracking is one of the biggest issues with communication in this electronic age.

Email tracking is not available in all email boxes. If we want to get those additional information about our message’s route we need to have a special software. Email tracking is also referred to as “Computer Tracking Software” or “Tracking Software”. Email tracking is very important and useful because we can check which strategies and tactics are most effective and, in simple words, which one can be a source of a lot of cash. Well, it is not surprising that email tracking and marketing campaigns generally are used for making money.

Email tracking is mainly used to verify that emails are actually read by recipients. Email tracking is another excellent feature on a good email marketing service. This allows you to see who opened each message as well as who clicked the links therein, as well as who made a purchase based on follow through clicking from your email. Email tracking is the practice of monitoring the progression of an email from your outbox to the recipient’s inbox. This methodology informs you of the recipient’s IP address, in addition to the exact time when they received your message and opened it.

Email tracking is critical to measuring and improving performance in email campaigns.

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