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Recruiter or not – In this article, I’m going to show you another approach to getting Mass Referrals.
This is a single example of one of over 100 ways we give you to help Double your referrals and Clientele.
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Who this applies to: All Businesses.
This is called the ”Point Me In The Right Direction” Approach
Here’s How This Technical Recruitment Firm Did It:
They specialize in placing engineering and marketing talent with client companies all over the country. They handle companies up to about one thousand people.
They like to work directly with the decision makers who are actually doing the hiring – their business is based entirely on a referral system. They are always asking people, “Whom do you know that would be qualified for this opportunity?”
There are two sides to their business. They talk to managers making hiring decisions. And they talk to candidates they hope to place with client companies. See, they have two sides to every placement. The two facts that are really fundamental to being successful, is to understand that people want to be helpful. They want to give you referrals. it makes them feel good. Everybody wants to be helpful.
The second fact is that you don’t have to only get referrals from people whom you know or who are happy with your services. Because you can just say, John, who do you know whom I should be talking to, who can point me in the right direction? And then John will point you to Bob. And you can say, Bob, I’m calling you because John referred me to you. This is the purpose of my call. Whom do you know? This is short cutting the whole phone call. But, whom do you know that would be qualified for this opportunity? And you ask that of just anybody.
1. Everybody wants to be helpful deep down.
2. You don’t have to get referrals from only people you know.
These can literally double your referrals and clientele.
Perhaps you can work these into your sales funnel.
How can you capitalize on these two fundamental truths to double your referrals?
