Print Graphics


Print is where words go to die. But are the words of Shakespeare dead because they are printed? Print is still the mass information media. The tricky part is that most information is about where to go and what to buy and what was yesterday’s score. Print is shifting, just like all media. The combination of the elements is what strikes me.

Print is selective because of scarcity (or, put another way, because it’s expensive to use and deliver). Dealing with this kind of scarcity can lead to many behaviors, including running articles that are too brief, editors who spend too much time “playing to the crowd” (printing the same coverage in an LA paper as in a NY paper because delivery is difficult), and materials that are thinned of important dimensions (data sets reduced to 2D illustrations) because of the limited functionality and scarcity of print. Because of the Internet – Print is a very slipery subject in terms of ROI.

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