Google Places SEO – Some Incredible Google Maps SEO Tips in 2023 – Use These Top 20 SEO Ranking Factors!

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Google Local SEO Secrets: 

Did you drop your ranking in Google Maps? Do you need to fix your Maps SEO? In today’s FREE Training, I will show you how to fix your Google Local SEO Listing Results. For nearly a decade we have specialized in Google Local Optimization  – (or for you British readers: “Google Places Optimisation”) – keep reading – these are our top 20 best Google Local Tips.

By following this checklist and implementing these steps, you can increase your visibility and dominance in Google Maps, attracting more local customers and driving business success.

Imagine the profound impact of mastering Google Maps SEO, where your business shines brightly among potential customers in your area, achieving top local search rankings, and welcoming an overflow of foot traffic and online conversions.

As a seasoned SEO professional with a passion for helping businesses excel in local search, I’ve dedicated years to refining strategies that can catapult your business to the forefront of Google Maps results. Your voice will resonate powerfully in your local market.

Industry studies have affirmed that over 80% of local searches on mobile devices lead to in-store visits within just 24 hours. This underscores the immeasurable potential of dominating Google Maps SEO for local businesses like yours.

Allow me to compassionately guide you, step-by-step, in mastering Google Maps SEO. From crafting an irresistible Google My Business listing with accurate information and captivating visuals to earning glowing customer reviews, I’ll provide you with hands-on instructions to claim victory in local search results.

World’s Best Local SEO Agency Gives Away Their Top 20 Secrets!

We are going to give you the top 20 Do’s and Don’ts of Google Maps SEO ranking factors. Also, in this article, I am going to show you how re-enforcing your Google Local Listings with a GEO site map & a KML file can cause a great increase in your SEO results.

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Google Maps SEO

At World Class Media – We specialize in Google Maps SEO and improving Traffic and revenue through ideal local marketing. A major survey was done of top SEO companies (and our own experience has shown these top 10 factors to be fairly accurate): Participants were invited to rank 90 possible positive Ranking Factors and 18 possible negative Ranking Factors that drive Google’s Maps SEO Search algorithms:

Google Maps Local SEO Best Practices:

  • 1. Correct Category Associations With Your Business. Select categories carefully. All of your categories should be relevant to your product.
  • 2. Physical Address in City Being Searched. Ideally, you should be in the same city as the people who are searching for your business.
  • 3. Number of Matching Addresses and Phone Numbers on The Web. How can Google Tell You Are a Real Business? Simple, count all matching address listings.
  • 4. Quality and Authority of Matching Addresses. The more trusted sites that talk about your address and phone number the better.
  • 5. Matching Address on Your Website. Google will look at the website address and phone you use and see if it matches your listing.
  • 6. The Rank of Your Website. Your Website should have some rank too. How long has your website been up? The rank of the site you use should be high.
  • 7. Quality of Links Talking About Your Site. Google gives a page rank (from 1-10 on every site that talks about you) quality over quantity.
  • 8. Owner-Verified Google Local/Google Plus Page. Have You verified Your Google Plus Local Listing?
  • 9. Add Your City, State in Places Landing Page Title. It is wise to state the cities and states in the title.
  • 10. Closeness to Google’s City Marker. Type the city’s name – Google assigns a default location to the city – the closer you are to that, the better.
  • 11. How Many Reviews do You Have. The number of reviews is also a very important factor in making you rank high.
  • 12. Number of Google (Specific) Reviews You Have. Focus on getting reviews on Google itself, it seems they are more important.
  • 13. Products and Services Keywords in Business Title. Add a couple of key Search terms (like 2) in your title, but don’t stuff it.
  • 14. Number of Links from Locally Relevant Sites. Focus on getting reviews and links to your local listing from local places in the city.
  • 15. Closeness to The Searcher. How close are you to the person Searching?
  • 16. Number of Links from Industry-Relevant Sites. Google looks at how relevant your links are to the Category you chose.
  • 17. Local Area Code on Local Plus Page. Does your area code match the location you entered?
  • 18. “City, State” in Most of Your Website Title Tags. Consider adding your City and State to the Website’s Titles on each page.
  • 19. A number of Third-party Reviews. How many reviews are on other sites, like Yelp, YP.com, and other traditional sites?
  • 20. Add a Google Earth KML File and GEO Sitemap Notations You should add a KML file to attract the niche of Google Earth users.

Negative Google Places Optimization Local Factors:

  • 1. Listing Found to be False. Reported or found by Google itself.
  • 2. Keyword Stuffing in Business Name. If you are going to add keywords, use one.
  • 3. Don’t Use 5 Categories, use Three at the Most. Just like stuffing your name – don’t stuff the categories use less.
  • 4. Incorrect Business Category. Consider adding one business category instead of five.
  • 5. Multiple Place Pages with Same/Similar Business Title and Address. Don’t add more than one at that address.
  • 6. Mismatch of Address/numbers on the Landing Page. On the website you address, don’t use a different phone number.
  • 7. Mismatch Name and Phone Across the Web How many other locations and phone numbers with that address?
  • 8. Report of Violation on Your Place Page. Try not to do anything that would trigger someone reporting you.
  • 9. Viruses, Malware or Hacking on the Website. Google can tell if there is some kind of malware or virus or hack on your site.
  • 10. Name and Phone Number Can’t be Found (in an Image). Don’t hide your address and phone number in an image.
  • 11. Don’t use The Same Phone Number in Multiple Listings. Don’t use your number in more than one listing, just get more numbers.
  • 12. Including Location Keyword in Categories. Don’t place the City Keyword in your categories.
  • 13. No Name and Phone Number on the Landing Page. Make sure the name and phone number can be seen by Google and read.
  • 14. Incorrectly Placing Your Map Marker. Don’t place Your Map Marker in the wrong spot.
  • 15. Presence of Multiple Categories in Same Input Field. Keep your fields clean and concise – don’t stuff any fields.
  • 16. Association of Google Places Account with other Suppressed Listings. Any bad history? Make a fresh Google account.
  • 17. Address Includes Suite Number Similar to UPS Mail Store addresses. They caught onto this one, don’t use a PO Box.
  • 18. Keyword or City stuffed Place Page Descriptions. Consider yourself a large Brand – they wouldn’t tolerate stuffed fields.
  • 19. Irrelevant Categories (Make Sure Your Categories are Accurate). Keep your categories as concise as possible.
  • 20. Only Listing an 800 Number on Your Google Places Page. It’s okay to an 800 number, but add additional numbers too (ideally in the area code of the business) – Use alternate phone numbers, not just 800 numbers on your page.

Google MY Business SEO: 

Boost Your Google Places SEO with Maps, and secret tips!

Google Local Listings
Google Local Listings

I’ll give you a step by step tutorial (keep reading)

Here’s a checklist of 20 steps to start winning in Google My Business SEO:

  1. Claim and verify your Google My Business listing.
  2. Ensure all business information is accurate, including name, address, phone number, and website URL.
  3. Select the most relevant and specific categories for your business.
  4. Write a compelling business description with targeted keywords.
  5. Upload high-quality images showcasing your business, products, and services.
  6. Encourage customers to leave positive reviews on your Google My Business profile.
  7. Respond promptly and professionally to customer reviews, both positive and negative.
  8. Regularly update your business hours and special holiday hours, if applicable.
  9. Create posts on your Google My Business listing to share updates, promotions, and events.
  10. Use geotagged images and relevant location-based keywords in your website content.
  11. Optimize your website for mobile devices to improve user experience.
  12. Build local citations and listings on other reputable directories and platforms.
  13. Implement schema markup on your website to provide search engines with structured data.
  14. Encourage local backlinks from other businesses and organizations in your area.
  15. Consistently publish high-quality, location-based content on your website and blog.
  16. Use Google Maps embedded on your website to help customers find your location easily.
  17. Monitor and track your Google My Business insights to understand user behavior and engagement.
  18. Engage with your audience through Google My Business messaging feature.
  19. Stay active on social media platforms and share content related to your local community.
  20. Continuously monitor and improve your online reputation and respond promptly to customer inquiries.Google Places SEO Ranking Factors Info Graphic

 

Google Maps SEO Tips

Google Maps SEO Tips

 

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