Google Analytics is Google’s free web analytics tool that helps website owners understand how their visitors engage with their website. Google Analytics collects information anonymously, and much like examining footprints in sand, it reports website trends without identifying individual visitors. Google Analytics is not “free software” because you cannot modify it at all. You are required to lace Google’s java script on your web pages, and cannot modify it in anyway even if doing so helps you sreamline your web publishing withoit impacting the performance of Google’s analytics software. Google Analytics is one of the most powerful tools available to monitor your website and improve your conversion rate. The great news is that Google has made this tool available to everyone for free.
Google Analytics is an exceptional tool and we’re not suggesting you abandon a system that’s performing the job’s it’s designed to do perfectly well. But there are some functions that Google Analytics doesn’t handle and many of these aspects are important to off-site search engine optimization (SEO) and search engine marketing (SEM). Google Analytics is one of the best examples of free web analytics tool & Omniture is one of the leading paid web analytics tool. Google Analytics is a free statistics tracking and analysis service that allows web site administrators to analyze traffic flow on a web site. Although most hosting solutions come with similar software, it may not be as easily understood or as easily navigated as Google Analytics.
Google Analytics is probably the most popular web analytics tool in use today. It is certainly the best tool you can get for the price — it’s free and worth every penny.
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