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Click Through Tracking

Landing pages are secret weapons. They enable you to do so much – most important, in my opinion, is the ability to add high relevancy to your campaign. Landing pages are meant to draw more traffic to websites by being an extension of the original ad or link that is clicked on. Dynamic landing pages are an extension of this original concept that are optimized for a particular set of keywords to draw the most traffic. Landing pages are an important component that should be in every web marketer’s toolbox. Try out the techniques outlined in this article to produce landing pages for your visitors.

Click – Through Tracking – The Landing Page Myth

Landing pages are for the human aspect and not for the spiders. These pages are merely window dressing to you main site. Landing pages are definitely not the place to have unnecessary, superfluous images. Landing pages are where people go to once they click on an online advertisement or natural search listing. Landing pages are designed to be highly relevant to the advertisement or search listing and encourage users to complete a “call to action”.

Landing pages are a critical part of any online marketing campaign. Yet too often, they do not get the attention and time necessary to produce “the kind of quality” that will deliver optimal results. Landing pages are becoming an essential step in online marketing practices . Business owners are realizing that traffic to their home page is clearly, not leading to sufficient customer conversion. Landing pages are an introduction to websites. They’re meant to create a certain atmosphere, to set the site visitors in a certain mood and to show off a little.

Landing pages are also the sites that paid search links take their customers to. Both these and the links in emails are chosen by the marketers. Landing pages are a great way to give offers to specific groups of clients. A prospect who receives a special offer in one of your offline campaigns can go to the specific URL to learn more about the offer and take advantage of it. Landing pages are a face to your products. They are made and campaigned in a way to make the visitors notice and take interest in them.

Landing pages are important to maximize the performance of your email marketing campaigns. Your email message and landing page should work together closely for best results. Landing pages are an essential tactic regardless how visitors arrived on your site. Marqui has the tools non-technical users need to quickly build, manage and improve landing pages on your website. Landing pages are those pages that prospective customers arrive on after clicking on a link or URL sent to them in a promotional email, or to which ad banners or pay per clicks ads are linked. These campaigns are used to generate interest about the product and most importantly, to get the users to take action.

Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online businessmen would even use the homepage of their websites as the landing page for their ads. Landing pages are plagued with numerous weaknesses and problems that are only magnified when combined with message mismatch and poor design. Whether users are coming from email, banner, or search engine marketing, conversion rates for landing pages are in the single digits. Landing pages are typically used when you have an understanding of who the visitor is – usually determined by looking at what he or she clicked on to arrive at your site. For example, a visitor who clicks on an ad for your Deluxe Widget probably doesn’t want to click through three layers of navigation to get to the information on that product.

Landing pages are always sales process pages. They always constitute a step in the conversion process of catching pre-qualified traffic and moving it along its way to taking action. Landing pages are the driving force for big money online publishers. If your landing pages are not optimized, then your marketing program is driving you nowhere. Landing pages are specially designed and optimized pages that companies create to target specific types of visitors. So for example, you might have a landing page for a particular ad campaign, or you might make a landing page that is search engine optimized for a particular keyword.

Landing pages are designed to promote a specific product, and microsites promote a very tight niche that may only sell a handful of products or services at most. What this means is that the content on each can concentrate on a very precise area. Landing pages are important, you need to consider where you are sending the visitor and if there are better pages for which could offer them more. Things he recommends make a good landing page. Landing pages are getting more and more use from retailers (Gap, Best Buy, Coke, etc) wanting to make a splash with visitors and get them to “like” their page. You’re also beginning to see this with universities as well.

Landing pages are where a business captures leads. An effective landing page is capable of getting a high proportion of site visitors to provide their contact information for future lead cultivation.


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