Here’s how to find your ideal client (in step by step instruction form). Enjoy:
Estimated Time: 1 Hour
_____Write down the estimated demographics of your ideal prospect:
* Age
* Buying preferences (retail – upscale or discount, direct mail magazines, phone, etc.)
* Educational background
* Ethnic group
* Financial worth
* Gender
* Geographic region
* Hobbies
* Income
* Marital status
* Membership in associations or groups
* Neighborhood
* Other
* Political views
* Position
* Religion
* Subscriptions to magazines, cable or newspapers
* Type automobile
* Type business
* Type investments (home owner, savings account, stocks, bonds, etc.)
* Vacations
_____Now go through the ideal clients Day and Demographics and figure out the best places to meet – talk to your ideal clients and brainstorm 5 ways to contact your clients: You want to create some great ideas that your competition are not doing in order to start contacting these clients with the vital services that they need.
_____Write down at least 10 People or Groups that can refer these types of prospects to you:
For each of the following groups include both existing and former. For example, you would consider existing and former vendors, customers, employees, competitors, etc. Or you could consider combinations such as former employees of competitors.
* Association members (Fraternal, social, industry, charity, or interest based.)
* Church members
* Competitors
* Customers
* Employees
* Governmental regulatory agencies
* Leaders or celebrities who your prospects admire, respect and/or trust.
* Magazines editors, writers for publications.
* Neighbors and friends
* Other businesses and professionals who your prospects trust in your area.
* Other businesses and professionals who your prospects trust outside your area.
* Prospects
* Prospects who did not convert
* Relatives
* Special interest groups (Cigars, travel, music, whale watching, etc.)
* Vendor
* Who do the prospects do business with before, during and after the prospect does business with you: In other words, who has the customers you want
Charles Verhoeff | CEO
World Class Media
Result-Driven Web Design,
Search Marketing and Optimization.
Phone (toll free):: 888.924.5558
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