Website architecture is an extremely important aspect of search engine optimization because it helps determine the site’s placement and performance in the results. Search engine optimization starts with the basic structure of a site. If a site doesn’t have efficient web structure, there is no way it will rank well in the Search Engines.
What is Website Architecture
Website architecture is an often overlooked aspect of search engine optimization. There are myriad ways you could organize your website, but which is the right one? Conventional SEO wisdom and common sense says your website should be organized such that both humans and search engines can find information easily from the home page. But what does this mean exactly? Good Architecture means you should be able to reach any page on your website within three clicks of the home page.
If your basic architecture is in any way flawed, no amount of excellent content or inbound links will help you achieve the rankings you desire. Website architecture is how you set up your website for navigation. How do people get from your home-page to your internal pages? A website’s architecture should be simple to use for your user and for the search engines. The truth is that Search Engines will read all of your pages if each page is easy to get to through internal links.
Website Architecture – Know Before You Go
Website architecture is the organization and structure of website information. If your website had proper planning before starting to draft the architecture, you will already have a clear idea of (1) website objectives, (2) content requirements, and (3) control of clients. These three components tell an informational architect what is required in order to produce a digital structure that will meet the needs of both the business and the website users.