1. Opening Statement or Headline: Get the attention of your audience.
2. Paragraph 1: Capture Attention With a Compelling Story!
3. Offer a teaser to compel people to go to the end – i.e. in this video I’m going to show you how to ____ and at the end I’ll give you a (Valuable Thing)
4. Identify the BIG problem
5. Quote Obviously Creditable Statistics
6. Provide the solution
7. Present your credentials
8. Show the benefits
9. Give social proof
10. Make your offer
11. Inject scarcity
12. Give a guarantee
13. Call to action
14. Give a warning
15. Close with a reminder