Create a “Unique Selling Proposition”
A.K.A. “Slogan”, “Elevator Speech”, “Mantra”, “Motto”, etc.
List out 5 reasons why your product or service is of better value: _____
You should know and really believe that your product is better than your competition and that you would be doing a disservice to your clients if you let them use another vendor who is going to either treat them worse – or cheat them out of their money. You need to know that you are doing your client a huge favor by ensuring they are taken care of – if you are not helping them out correctly – who will?
Summarize all five of those points into one short statement:_____
i.e. “Hot Fresh Pizza Delivered in 30 Minutes of less”: Make a clear decisive statement for your customers so they understand why you are the superior person to go with when considering your competition. This is also known as the “Elevator Speech” where you can tell people exactly what you do in one sentence.
Domino Pizza – created this “Unique Selling Proposition” a long time ago and it made them millions. Another example is Fed Ex – “When It Absolutely, Positively has to arrive overnight” or some such statement. This resonated with people and Fed Ex is where it is today because of this.
Best,
Charles Verhoeff | CEO
World Class Media
Result-Driven Web Design,
Search Marketing and Optimization.
Phone (toll free):: 888.924.5558
– Effective Web Design and Internet Marketing –
