STEP 1 –  CREATE LANDING PAGE COURSE OUTLINE – GOAL: GET RESULTS FAST 

Prompt #1 – Please create an online course outline for [Insert Ideal Customers]. Start with the biggest problem [insert big problem / biggest result] in 5 simple (but not easy) steps to reach the results. Do not use any emojis.   

Break it down into 5 major problems to overcome, with results listed under each. 
Module 1 – Problem – Powerful Result
Module 2 – Problem – Powerful Result
Module 3 – Problem – Powerful Result
Module 4 – Problem – Powerful Result
Module 5 – Problem – Powerful Result
Result = Final Amazing Result

Then, Bullet-point 5 Major Problems Under Each Module (25 problems – 2 words max) and create 25 short, irresistible headlines by front-loading the two-word problems, i.e., “Problem Problem – How To Overcome” (65 characters or less) for each problem. There should be a list of 25 short attention-grabbing headlines to use for social media posts, including some “how to” but each focusing on the problem.  

 

STEP 2 –  CREATE 5 POLISHED PDF CHECKLISTS TO USERS RESULTS FAST 

Prompt #2 – Based on the Modules Above, create 5 10-point POLISHED PDF checklists to overcome each problem.  1st paragraph start with a compelling story to introduce the problem, 2. What I have for you. 3. What it will do for you. 4. Proof (testimonials out the wazoo – watch the video) 5. Who am I? (Highlight decades of knowledge and experience.) 6. What to do next – follow this ten-step checklist and [Insert 10 steps] – end with a call to action to watch the video and book a call for step-by-step coaching.

Add the SAME Irresistible Offer at the bottom of each checklist:  

Attention [INSERT AVATAR]. If I offered to [Insert Big Promise], fast [Insert Time or less], would you take me up on it?
Want [Repeat Biggest Benefit]? More Info: [Insert Link]
* Benefit #1:
* Benefit #2:
* Benefit #3:
* Benefit #4:
* Benefit #5:
Here’s more info: [Link]
Add a P.S. with legitimate scarcity: P.S. Limited Availability. Go Here Before All Spots are taken.

__________________________________________

STEP 3 – CREATE CONVERSION VIDEOS AND SCRIPTS:

Prompt # 4 – Using the 32 conversion triggers (below) create 32 powerful short video scripts using this template: (In the first paragraph, (sentence 1) focus on value & what I have for you in this video: (how to overcome this problem). S2. What it will do for you: (how small changes can make a big difference over time). S3. Proof: (examples) s4. Who am I? (casually mention decades of knowledge and experience) S5. Stick with me to the end, and I’ll give you a free checklist to overcome this problem. 2nd paragraph: did you know? (Add 3 shocking statistics and cite your sources) 3rd paragraph: next, pull the top three Google trending questions on this subject and bullet point 3 questions for me to answer. 4th paragraph CTA: if you want to overcome [biggest problem], comment “how?” below this video, and I’ll send it to you.

Conversion Triggers: 

1. Focus: Surprise & Unexpectedness – People are hardwired to respond to novelty. Focus: A surprising element in your message grabs immediate attention and keeps them reading. Focus: Think of unexpected bonuses, twists, or creative analogies.

2. Focus: Novelty – Consumers love what’s new or modernized. Focus: New packaging, updated services, or “Version 2.0” releases signal progress and keep attention. Focus: Use carefully—overuse raises skepticism.

3. Focus: Controversy – Stirs emotions, sparks debates, and engages both intellect and passion. Focus: Controversial topics or claims make your message more memorable and shareable.

4. Focus: Anticipation – Builds suspense. Focus: Teasing an upcoming reveal or benefit can keep people engaged through your entire message. Focus: Like a “coming soon” or “limited time offer” teaser.

5. Focus: Scarcity – People want what they can’t easily have. Focus: Limited-time offers or limited quantities drive urgency. Focus: Scarcity signals value and prompts action.

6. Focus: Fast, Easy, Simple – We’re drawn to quick solutions. Focus: Position your offer as fast-acting, easy to use, or simple to understand—without making it sound too good to be true.

7. Focus: Energy Conservation – Everyone’s energy is limited. Focus: Offers that reduce effort, save time, or eliminate complexity appeal to this deep human need.

8. Focus: Simplicity – Clarity converts. Focus: Complex offers repel. Focus: Make your message—and your product—so simple it’s almost impossible to misunderstand.

9. Focus: Security (Risk Aversion) – People crave safety. Focus: Warranties, guarantees, and “risk-free” language reduce perceived risk and increase the likelihood of a sale.

10. Focus: Trust – Trust is earned, not assumed. Focus: Every element—design, tone, support—either builds or erodes trust. Focus: Consistency, professionalism, and proof build this.

11. Focus: Intimacy – Authenticity and vulnerability create closeness. Focus: Genuine stories and transparency can create a “friend” feeling, not just a seller-buyer relationship.

12. Focus: Likeability – We buy from people we like. Focus: Be helpful, fair, and honest. Focus: A sense of humor, generosity, and passion increase likeability.

13. Focus: Personal Revelations – Sharing relatable stories or background increases connection. Focus: But they must be authentic—avoid clichéd or overused “rags to riches” tropes unless 100% true.

14. Focus: Achilles Heel (Small Flaws) – Admitting minor flaws makes you more human and trustworthy. Focus: A minor, harmless weakness can actually build credibility when done right.

15. Focus: Special Group (Exclusivity) – People crave belonging—and superiority. Focus: Offers that include “exclusive access” or “members-only benefits” trigger a need for status and belonging.

16. Focus: Credibility – Bold claims need proof. Focus: Testimonials, case studies, and data remove doubt and show you can deliver.

17. Focus: Track Record – Show your past wins. Focus: Your personal or product history of success assures prospects of future results.

18. Focus: Qualifications – Credentials matter, especially in expert-driven niches. Focus: Degrees, experience, and awards increase trust. Focus: Just don’t let them overshadow your core offer.

19. Focus: Endorsements – Authority figures or influencers vouching for your product instantly boost credibility. Focus: It’s borrowed trust that transfers to you.

20. Focus: Concreteness (Specifics) – Details win. Focus: Vague claims lose. Focus: Specific numbers, results, and timelines make your offer feel real and trustworthy.

21. Focus: Social Proof – We do what others do. Focus: Reviews, user numbers, and case studies signal that “people like you” already chose this—so you should too.

22. Focus: Authority – People trust experts. Focus: Positioning yourself as an authority (or being backed by one) makes your offer more persuasive.

23. Focus: Reciprocity – Give value first—free content, tools, or gifts—and people will feel compelled to give back (buy, subscribe, share).

24. Focus: Commitment – Small commitments lead to big ones. Focus: A free trial, small purchase, or quiz starts the buying journey and builds momentum.

25. Focus: Consistency – People want to act in line with their past actions or beliefs. Focus: Align your offer with your audience’s self-image or previous choices.

26. Focus: Liking (Similarity) – People are influenced by those similar to them. Focus: Show that you “get” your audience’s challenges, desires, and world.

27. Focus: Contrast – Comparisons clarify value. Focus: Showing how your product is better, faster, cheaper—or just different—highlights your unique edge.

28. Focus: Reason Why – People need justification. Focus: Explaining why you’re offering a discount, bonus, or guarantee makes it more believable.

29. Focus: Future Pacing – Help prospects imagine life after buying. Focus: Paint vivid pictures of benefits and results they’ll enjoy soon.

30. Focus: Hope – Tap into aspirations. Focus: Give your audience belief that change is possible—and your product is the bridge to that better future.

31. Focus: Identity – We buy things that reinforce who we are—or who we want to be. Focus: Align your offer with your prospect’s desired self-image.

32. Focus: Fear of Loss – Loss looms larger than gain. Focus: Highlight what prospects risk losing by not acting—missed opportunity, time wasted, ongoing frustration.

 

 

STEP 4 

 

 

CREATE AN IRRESISTABLE SALES LANDING PAGE: 

PART ONE: Repeat The Offer

  • Offer simplicity in your message and product to avoid overwhelming your prospects.
  • Offer bonuses to “stack the value” and make the deal feel irresistible.
  • Guarantee satisfaction or results to reduce risk and increase confidence.
  • Highlight scarcity to make your product feel rare, valuable, and worth grabbing now.
  • Create urgency by setting clear deadlines for action or purchase.
  • Give away something free to build goodwill and open the door to future sales.

PART TWO: RESULTS IN ADVANCE

We will go into each one of those steps by step and provide concrete examples of how we’ve done this at Welcome. Consider this a template you can use as a starting place.

How to overcome stress and overwhelm. Focus on only ONE ACTION STEP at a time. 

Give three amazing results in advance tips – to stand heads and shoulders above their competition. 

Intro / Building Rapport

The perfect webinar template starts with creating a good impression. Think about the experience that an attendee will have as soon as they enter your webinar. Too many webinars these days feel like glorified Zoom calls. Spice up your webinar introduction with music, pre-recorded videos, and effects. Tools like Welcome’s studio can make your webinar feel like a Hollywood production with very little effort. You want to build a sense of anticipation at the start of your webinar so that attendees can’t wait for the show to start. One way to do this is to ask engaging questions in chat. Questions such as “where are you from?” or “What’s your favorite restaurant in your home city” can create a sense of engagement before the live webinar even starts. Russell Brunson’s Perfect Webinar calls this building rapport. Once you’ve built rapport, its time to highlight the one big thing that your webinar attendees came for.

 

The One Thing

As many entrepreneurs will tell you, the key to success is focus. Your webinar should have a singular theme and call to action. Pick a webinar topic that is relevant to your buyer. As soon as you start the webinar, it should be clear what that is. The best webinars use this to create a hook, that will be explored in-depth later. Think of what prompted your attendees to sign up for this webinar. This will largely depend on your target audience. Our webinars tend to target demand-gen and event marketers, so our topics center around things like conversion rates, pipeline generation, branding, virtual events, and performance marketing. The most important thing is to make sure that it’s attention-grabbing and relevant. One recent webinar we held was about “Recession-Proof Marketing” – with the market being quite unpredictable in recent years, this was a very timely and relevant topic.

Consider using webinar slides to help you stay on track. Most webinar software these days will support Powerpoint, Keynote, or Google Slides. If you want to get really fancy, you can create overlay slides using a tool like Welcome. One common mistake to avoid is having too many bullet points on the screen. You should ideally have at most 3-5 bullet points per slide. Try your best to make sure the content is unique and insightful. You don’t want to regurgitate things that your audience has already heard. Case studies are a great way to make your content unique since no two businesses will have the exact same case study.

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The Three Secrets

Providing value during a webinar or virtual event is essential and this can take the form of “three secrets” that your audience walks away with. All three secrets, or key insights, should relate directly to your “one thing”. For example, for our webinar on “recession-proof marketing” the three secrets or insights we want to make sure people walk away with are:

  1. Brand perception is critical
  2. Focus on less marketing channels and execute well against them
  3. Don’t pick channels and strategies JUST because they’re easy to measure

When you have a panel of experts joining the webinar its important to make sure each subject matter expert hits on at least one of the three things. They should be prepared and expect to talk about these topics BEFORE the webinar happens so make sure to prep then when you plan your webinar

PART THREE: Unique Mechanism

  • Present novelty to make your offer feel fresh, modern, and ahead of the curve.
  • Provide tangible proof to back up your promises and eliminate skepticism.
  • Make your claims concrete and specific so they feel real, believable, and measurable.
  • Position your offer as a solution to a painful problem to increase perceived value.
  • Use contrast to show how your offer is dramatically better than the alternative.
  • Make comparisons that elevate your product’s status and worth.

PART FOUR: Pressing Pains (Old Way vs New Way)

  • Tap into fear of missing out by showing what they’ll lose if they don’t act.
  • Emphasize fast results to appeal to people’s desire for quick, easy wins.
  • Surprise your audience with something unexpected to capture immediate attention.
  • Introduce controversy to stir emotions, create buzz, and spark conversation.
  • Build anticipation to keep prospects engaged and looking forward to what’s next.

PART FIVE: New Model (Analogy)

  • Highlight identity alignment so prospects feel your offer reflects who they are or want to be.
  • Increase intimacy by sharing personal stories or behind-the-scenes revelations.
  • Reveal an “Achilles’ heel” to appear relatable, humble, and trustworthy.
  • Share personal revelations to connect on a human level and build authenticity.
  • Be likeable by showing care, integrity, humor, and a genuine desire to help.

PART SIX: The Process – 3 Secrets

  • Display results in advance by giving a taste of success before they buy.
  • Use social proof by showing that others are buying, benefiting from, or loving your offer.
  • Leverage limited-time events to create urgency and drive immediate action.
  • Offer special access or insider information to make people feel part of an exclusive group.
  • Build trust with honest, transparent communication that feels real and reliable.
  • Demonstrate qualifications by highlighting your education, experience, or expertise.

The Stack and Close

The concept of the stack is best illustrated by the idea of “stacking value”. The stack slide is important before moving to the close. The reason is, it’s the one place where you quantify the value of your product or service, or the value of the webinar they just attended. Webinar attendees have short attention spans and many people only remember the last thing they saw so you need to remind them of all of the value they are getting before closing or moving to any call to action.  

While some people may suggest that you simply stuff all of the relevant points in your webinar into a single slide, it’s important to make sure its memorable and highlights your branding. We suggest a clean graphic or illustration that has your branding present. Think of it as something someone may take a screenshot of or download as a single slide or PDF – you want your company name and brand on it and you want it to represent your company or brand in the best possible light.

  • Show credibility through a proven track record and real-world results.
  • Demonstrate qualifications by highlighting your education, experience, or expertise.
  • Use endorsements from trusted names or satisfied customers to strengthen belief.
  • Include testimonials and case studies that showcase success stories from real people.
  • Leverage authority figures or influencers to validate your product’s value.
  • Build trust with honest, transparent communication that feels real and reliable.

 

PART 3 –  FOLLOW-UP AND UPSELL:   

Use CALENDLY to send an automated response: 

Please write 3 one-sentence emails and 3 texts a text message responders that follows these parts: 

 3 texts, 3 emails over 3 days: 

Day 1 Automated Email and Texts to follow up. 

Completed form: “recap name and info.Thanks for applying. I’m going to follow up with you in a few minutes & we’ll chat!”

 “Hey, It’s Gretchen, CEO assistant. I Just Saw Your Application Come Through – and I Have a few follow-up questions for you. Are you free?”   

If It Makes Sense We Will Jump On A Call – OK” 

What about our methodology makes you think this is the right option for you? 

Hey just so I’m not wasting your time on an unnecessary strategy session. 

Just to be up front – our services start at 2K (which is 100% tax deductible)

assuming we can help get you INSERT MAJOR RESULT – Are You Able to Invest That In Your Business?  

1. Run Ads at $10 per day and try to get: under $40/Application

  • Normal Cost: $400+ per application for high-ticket programs.
  • Joel’s Cost: $40 per qualified application (a 90% reduction).
  • How: The mini webinar pre-qualifies the leads so well that only interested and serious prospects apply.
  • Effect: Cuts down on wasted ad spend and maximizes ROI on every dollar spent.

2. Lead Cost Management: ~$40/Application

  • Normal Cost: $400+ per application for high-ticket programs.
  • Joel’s Cost: $40 per qualified application (a 90% reduction).
  • How: The mini webinar pre-qualifies the leads so well that only interested and serious prospects apply.
  • Effect: Cuts down on wasted ad spend and maximizes ROI on every dollar spent.

3. Call to Action: Book a Strategy/Consultation Call

  • Trigger: After watching the mini webinar, visitors are invited to book a call.
  • Positioning: The webinar builds the value of the offer so booking the call feels like a privilege, not a chore.
  • Automation: Scheduling tools (e.g., Calendly) used to minimize friction and increase conversions.
  • Follow-Up: Email reminders and text confirmations sent post-registration to reduce no-shows.

4. High-Ticket Program Offer: $27 to $1K

  • Price Points: Programs ranged between $1K and $25K depending on scope.
  • Offer Stack:
    • DIY Online Course, FB Group and 24-7 video access $27 per month. 
    • Done-with-you services ( $1K per month or save with $10k a year )
    • Custom Done For You Program (Customized Per Person)
  • Value Justification: The webinar clearly identifies a costly problem, presents his solution as unique, and justifies the price through case studies and outcomes.

 

 

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