Google Places SEO Best Practices …
Local Maps SEO & Google Maps SEO Secrets

Google Maps SEO in 2020. Here’s some amazing tips from an SEO company specializing in Google Local SEO and Google Maps Optimisation (Marketing Optimization). Keep reading.

You probibly want to bookmark this page (Press Command + D on a MAC or Control+D on a PC) ….

In today’s training – I’m going to show Local SEO Secrets and A Super-Friendly 3-Step Guide to SEO Success.
SEO can be broken into three easy categories A – B – C:
A = Architecture (how your site is built.
B = Backlinks (trusted sites that link to you)
C = Content (do you even have your address listed easily on your website, does it match your Google Maps SEO Listing?)
You might already know that Google uses over 200 ranking factors and you may also know that Google makes over 500 changes per year in its search algorithms and appearance in different countries – that’s almost twice per day. Constant testing – constant improvement.
They want to always give the best result that gives the best experience.
There are only three parts to SEO … To become an SEO Ninja – you need to become proficient in only 3 things:
ABC = Architecture, Backlinks & Content
These ingredients will never change. Those are the three components of SEO.
Memorize them now and you will save yourself mass confusion & hysteria from ever change and update from Google.
Imagine having your Practice, Office and/or Restaurant consistently number one at the top of Google.
Some of our clients are getting over 1000 calls a quarter – just from our optimization.
I currently have over 50 clients that I keep constantly in the top 3 rankings on Google and Bing. If one of my clients drop, I make changes and only improve these three things to remain on top.
Paragraph 4: Statistics from obviously credible sources
What is Local SEO Architecture?
Architecture is how your website is built – does it have your address clearly written in text on your website on every page?
What are SEO Backlinks?
These are links from TRUSTED sites in the area – for example if you want to rank in Los Angeles – it woudl be a good idea to have links from the Los Angeles Chamber of Commerce to your website.
What is Local SEO Content?
I’ve been a professional SEO for over 10 years, I have helped build web-sites up to 12 million visits per month and I’ve managed AdWords Budgets of over 1.5 million per year.
I’ve worked with and consulted clients like PIMCO, AT&T, Chevy, Cadilac, and Speedo. (I look good in Speedo’s too) …
I may not know everything but people kept asking me to put together training on Local SEO and how to improve traffic and revenue (traffic without revenue does not amount to much – has to be the right traffic).
Why I care:
Well, I don’t want to repeat myself all the time so all I have to do is send them this link – and all my work is done (Kidding) – no I figured some companies and smaller businesses can benefit from this information and get more calls and grow a lot faster with this information.
Conclusion: What are the Local Ranking factors?
A survey of a couple of hundred SEO’s every year and they came up with 20 best practices (Local SEO do’s and don’ts) and they are listed here:
I keep over 50 clients on page one of Google and 45 of those are in the top 3 right now. Some of our clients get over 1000 calls per month based on our actions.
I’ve put together an amazing course that can help you possibly do the same for your business. If you’d like me to help you dramatically increase your calls and rank.
Give me your feedback:
What are some of the factors you have seen lately in regards to Local SEO? what are your thoughts?
Google Maps Local SEO Best Practices:
1. Correct Category Associations With Your Business. Select categories carefully. All of your categories should be relevant to your product.
2. Physical Address in City Being Searched. Ideally you should be in the same city as the people who are searching for your business.
3. Number of Matching Address and Phone Numbers on The Web. How can Google Tell You Are a Real Business? Simple, count all matching address listings.
4. Quality and Authority of Matching Addresses. The more trusted sites who talk about your address and phone number the better.
5. Matching Address on Your Website. Google will look at the website address and phone you use and see if it matches your listing.
6. The Rank of Your Website. Your Website should have some rank too. How long has your website been up? The rank of the site you use should be high.
7. Quality of Links Talking about Your Site. Google gives a page rank (from 1-10 on every site that talks about you) quality over quantity.
8. Owner-Verified Google Local/Google Plus Page. Have You verified Your Google Plus Local Listing?
9. Add Your City, State in Places Landing Page Title. It is wise to state the cities and states in the title.
10. Closeness to Google’s City Marker. Type the city’s name – Google assigns a default location to the city – the closer you are to that, the better.
11. How Many Reviews You Have. The number of reviews is also a very important factor in making you rank high.
12. Number of Google (Specific) Reviews you Have. Focus on getting reviews on Google itself, it seems they are more important.
13. Products and Services Keywords in Business Title. Add a couple of key Search terms (like 2) in your title, but don’t stuff it.
14. Number of Links from Locally Relevant Sites. Focus on getting reviews and links to your local listing from local places in the city.
15. Closeness to The Searcher. How close are you to the person Searching?
16. Number of Links from Industry-Relevant Sites. Google looks at how relevant your links are to the Category you chose.
17. Local Area Code on Local Plus Page. Does your area code match the location you entered in?
18. “City, State” in Most of Your Website Title Tags. Consider adding your City and State to the Website’s Title’s on each page.
19. Number of Third-party Reviews. How many reviews on other sites, like Yelp, YP.com and other traditional sites?
20. Add a Google Earth KML File and GEO Sitemap Notations You should add a KML file to attract the niche of Google Earth users.
Negative Google Places Optimization Local Factors:
1. Listing Found to be False. Reported or found by Google itself.
2. Keyword Stuffing in Business Name. If you are going to add keywords, use one.
3. Don’t Use 5 Categories, use Three at the Most. Just like stuffing your name – don’t stuff the categories use less.
4. Incorrect Business Category. Consider adding one business category instead of five.
5. Multiple Place Pages with Same/Similar Business Title and Address. Don’t add more than one at that address.
6. Mismatch of Address/numbers on the Landing Page. On the website you address, don’t use a different phone number.
7. Mismatch Name and Phone Across the Web How many other locations and phone numbers with that address?
8. Report of Violation on Your Place Page. Try not to do anything that would trigger someone reporting you.
9. Viruses, Malware or Hacking on the Website. Google can tell if there is some kind of malware or virus or hack on your site.
10. Name and Phone Number Can’t be Found (in an Image). Don’t hide your address and phone number in an image.
11. Don’t use The Same Phone Number in Multiple Listings. Don’t use your number in more than one listing, just get more numbers.
12. Including Location Keyword in Categories. Don’t place the City Keyword in your categories.
13. No Name and Phone Number on the Landing Page. Make sure the name and phone number can be seen by Google and read.
14. Incorrectly Placing Your Map Marker. Don’t place Your Map Marker in the wrong spot.
15. Presence of Multiple Categories in Same Input Field. Keep your fields clean and concise – don’t stuff any fields.
16. Association of Google Places Account with other Suppressed Listings. Any bad history? Make a fresh Google account.
17. Address Includes Suite Number Similar to UPS Mail Store addresses. They caught onto this one, don’t use a PO Box.
18. Keyword or City stuffed Place Page Descriptions. Consider yourself a large Brand – they wouldn’t tolerate stuffed fields.
19. Irrelevant Categories (Make Sure Your Categories are Accurate). Keep your categories as concise as possible.
20. Only Listing an 800 Number on Your Google Places Page. It’s okay to an 800 number, but add additional numbers too (ideally in the area code of the business) – Use alternate phone numbers, not just 800 numbers on your page.

Google Places SEO Ranking Factors Info Graphic

Google Places SEO Best Practices … Local Maps SEO & Google Maps SEO Secrets

SEO can be broken into three easy categories A – B – C:

A = Architecture (how your site is built.

B = Backlinks (trusted sites that link to you)

C = Content (do you even have your address listed easily on your website, does it match your Google Maps SEO Listing?)

You might already know that Google uses over 200 ranking factors and you may also know that Google makes over 500 changes per year in its search algorithms and appearance in different countries – that’s almost twice per day. Constant testing – constant improvement.

They want to always give the best result that gives the best experience.

There are only three parts to SEO … To become an SEO Ninja – you need to become proficient in only 3 things:

ABC = Architecture, Backlinks & Content

These ingredients will never change. Those are the three components of SEO.

Memorize them now and you will save yourself mass confusion & hysteria from ever change and update from Google.

Imagine having your Practice, Office and/or Restaurant consistently number one at the top of Google.

Some of our clients are getting over 1000 calls a quarter – just from our optimization.

I currently have over 50 clients that I keep constantly in the top 3 rankings on Google and Bing. If one of my clients drop, I make changes and only improve these three things to remain on top.

Paragraph 4: Statistics from obviously credible sources

What is Local SEO Architecture?

Architecture is how your website is built – does it have your address clearly written in text on your website on every page?

What are SEO Backlinks?

These are links from TRUSTED sites in the area – for example if you want to rank in Los Angeles – it woudl be a good idea to have links from the Los Angeles Chamber of Commerce to your website.

What is Local SEO Content?

I may not know everything but people kept asking me to put together training on Local SEO and how to improve traffic and revenue (traffic without revenue does not amount to much – has to be the right traffic).

Why I care:

Well, I don’t want to repeat myself all the time so all I have to do is send them this link – and all my work is done (Kidding) – no I figured some companies and smaller businesses can benefit from this information and get more calls and grow a lot faster with this information.

Conclusion: What are the Local Ranking factors?

A survey of a couple of hundred SEO’s every year and they came up with 20 best practices (Local SEO do’s and don’ts) and they are listed here:

I keep over 50 clients on page one of Google and 45 of those are in the top 3 right now. Some of our clients get over 1000 calls per month based on our actions.

I’ve put together an amazing course that can help you possibly do the same for your business. If you’d like me to help you dramatically increase your calls and rank.

Give me your feedback:

What are some of the factors you have seen lately in regards to Local SEO? what are your thoughts?

Google Maps Local SEO Best Practices:

1. Correct Category Associations With Your Business. Select categories carefully. All of your categories should be relevant to your product.

2. Physical Address in City Being Searched. Ideally you should be in the same city as the people who are searching for your business.

3. Number of Matching Address and Phone Numbers on The Web. How can Google Tell You Are a Real Business? Simple, count all matching address listings.

4. Quality and Authority of Matching Addresses. The more trusted sites who talk about your address and phone number the better.

5. Matching Address on Your Website. Google will look at the website address and phone you use and see if it matches your listing.

6. The Rank of Your Website. Your Website should have some rank too. How long has your website been up? The rank of the site you use should be high.

7. Quality of Links Talking about Your Site. Google gives a page rank (from 1-10 on every site that talks about you) quality over quantity.

8. Owner-Verified Google Local/Google Plus Page. Have You verified Your Google Plus Local Listing?

9. Add Your City, State in Places Landing Page Title. It is wise to state the cities and states in the title.

10. Closeness to Google’s City Marker. Type the city’s name – Google assigns a default location to the city – the closer you are to that, the better.

11. How Many Reviews You Have. The number of reviews is also a very important factor in making you rank high.

12. Number of Google (Specific) Reviews you Have. Focus on getting reviews on Google itself, it seems they are more important.

13. Products and Services Keywords in Business Title. Add a couple of key Search terms (like 2) in your title, but don’t stuff it.

14. Number of Links from Locally Relevant Sites. Focus on getting reviews and links to your local listing from local places in the city.

15. Closeness to The Searcher. How close are you to the person Searching?

16. Number of Links from Industry-Relevant Sites. Google looks at how relevant your links are to the Category you chose.

17. Local Area Code on Local Plus Page. Does your area code match the location you entered in?

18. “City, State” in Most of Your Website Title Tags. Consider adding your City and State to the Website’s Title’s on each page.

19. Number of Third-party Reviews. How many reviews on other sites, like Yelp, YP.com and other traditional sites?

20. Add a Google Earth KML File and GEO Sitemap Notations You should add a KML file to attract the niche of Google Earth users.

Negative Google Places Optimization Local Factors:

1. Listing Found to be False. Reported or found by Google itself.

2. Keyword Stuffing in Business Name. If you are going to add keywords, use one.

3. Don’t Use 5 Categories, use Three at the Most. Just like stuffing your name – don’t stuff the categories use less.

4. Incorrect Business Category. Consider adding one business category instead of five.

5. Multiple Place Pages with Same/Similar Business Title and Address. Don’t add more than one at that address.

6. Mismatch of Address/numbers on the Landing Page. On the website you address, don’t use a different phone number.

7. Mismatch Name and Phone Across the Web How many other locations and phone numbers with that address?

8. Report of Violation on Your Place Page. Try not to do anything that would trigger someone reporting you.

9. Viruses, Malware or Hacking on the Website. Google can tell if there is some kind of malware or virus or hack on your site.

10. Name and Phone Number Can’t be Found (in an Image). Don’t hide your address and phone number in an image.

11. Don’t use The Same Phone Number in Multiple Listings. Don’t use your number in more than one listing, just get more numbers.

12. Including Location Keyword in Categories. Don’t place the City Keyword in your categories.

13. No Name and Phone Number on the Landing Page. Make sure the name and phone number can be seen by Google and read.

14. Incorrectly Placing Your Map Marker. Don’t place Your Map Marker in the wrong spot.

15. Presence of Multiple Categories in Same Input Field. Keep your fields clean and concise – don’t stuff any fields.

16. Association of Google Places Account with other Suppressed Listings. Any bad history? Make a fresh Google account.

17. Address Includes Suite Number Similar to UPS Mail Store addresses. They caught onto this one, don’t use a PO Box.

18. Keyword or City stuffed Place Page Descriptions. Consider yourself a large Brand – they wouldn’t tolerate stuffed fields.

19. Irrelevant Categories (Make Sure Your Categories are Accurate). Keep your categories as concise as possible.

20. Only Listing an 800 Number on Your Google Places Page. It’s okay to an 800 number, but add additional numbers too (ideally in the area code of the business) – Use alternate phone numbers, not just 800 numbers on your page.

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Google Places SEO Best Practices …
Local Maps SEO & Google Maps SEO Secrets