When were you last in a book store? Last time you purchased a book on Amazon?
Chances are pretty good that you picked up a book up after reading the title, and then turned the book over and read the back. After deciding the book looked interesting, you decided to purchase it. You pulled out your wallet and spent $8-$18 because of a catchy headline + some good text on the back of the book. You became a “conversion.”
That my friends is the simplicity of conversion. Very simple – catch them with a headline, sell them with the copy.
The same goes for Google or Bing/Yahoo Pay Per Click campaigns.
Search Engine Marketing is an art in itself. A simple change in headline can increase conversions by hundreds of percent.
Headlines need to convert people’s interest. The only purpose of a headline is to make the reader read your first sentence.
It then takes a good first sentence to make the reader read the second sentence & the third, etc. Getting people to your website is easy, getting them to become a sale, is not.
Try as often as you can to incorporate one of your key benefits into your headline. For example, someone advertising marketing could say:
“Facts You Should Know About How To Triple Revenue in One Year.”
See? You’re taking the benefit, which is, “Triples Revenue in One Year,” and turned it into a catchy headline.
Interesting fact I heard:
Words in quotation marks are read & retained 80% more often
Most copywriters make the mistake of writing the copy first, and then the headline. This is wrong Never do that. Always write a killer headline first, and then write your killer copy.
Top 27 Headline Words Of All Time For Pay Per Click:
1. How to
“How to Make Money Online Fast”
“How to Design Your Own Golf Course”
“Now announcing the secrets to acne treatment.”
“Announcing: Going out of business sale”
3. Secrets of
“How to Discover the Secrets to Better Intimacy.”
“Order now, and Discover the Secrets of Success”
“The Time To Buy Is Right Now.”
“There Has Never Been a Time Like Right Now”
“Order Now for Your Amazing New Kit”
“Now Introducing the Most Amazing New Vacuum Cleaner”
6. Facts (You Should Know)
“Facts You Should Know About Healthcare”
“Facts You Should Know About Weight Loss”
“Click Here For Your Breakthrough New Report”
“Now Announcing a Medical Breakthrough”
8. At Last
“At Last, an Easy Way to Make Money Online”
“At Last, the Answers You Deserve”
9. Advice to
“Advice to Lower Your Mortgage Payments by Half”
“Advice on How to Stop Acne Before It Happens”
10. Truth of
“Do You Want to Know the Truth of How to Lose Weight?”
“At Last, Learn the Truth of How to Live a Better Lifestyle”
“How to Protect Your Family Even When You Are Away From Home”
“At Last, a Secure Way to Protect Your Investments”
“Here’s How to Live the Life You’ve Always Dreamed About”
“Discover the Secrets to a Happy Love Life”
“Here, You Will Find What You Have Been Looking For”
“If You Want to Get Rich Online, Start Here”
“Discover the Secret New Way to Protect Your Investment”
“Here is Where You Will Discover Secrets That Will Change Your Life”
“Yes, At Last, Your Search Is Over”
“Yes, Send Me My Free Report”
“Looking For a Bargain? Look No Further”
“Now Introducing the Best Bargain You’ll Ever Find Online”
17. Do You
“Do You Want to Discover Your True Potential?”
“Do You Want to Buy a Bargain?”
“Here Is How to Protect The Family You Love While You Are Away From Home”
“Looking For a Bargain? You’ll Love This”
“Do You Hate Spam As Much As We Do? Read On”
“How Much Do You Hate Your Sky-High Interest Rate?”
20. How Much
“You Have No Idea How Much This Will Change Your Life”
“How Much Is Too Much to Change Your Life?”
21. How Would
“How Would You Like to Lower Your Mortgage Payment?”
“How Would You Like to Win a Free Vacation to the Bahamas?”
“This Idea Can Change Your Life”
“This Is Your Chance to Change Your Life”
“Previously Only Shared to 200 People”
“Only You Can Decide to Change Your Life”
“Buy Now, This Is a One Time Sale”
“Don’t Walk Away From the Greatest Bargain Sale of Your Life”
“Download Your Free Report”
“570 Free Sales Letters & Business Forms”
“You Are the Only Person Who Can Change Your Life”
“You Must Act Now”
“Now Announcing This New Secret That Everybody Is Talking About”
“Discover New Secrets to Weight Loss”
Emotions Are Vital in PPC & Search Engine Marketing
Emotions are vitally important and can often make a tremendous difference in your Click Through Rates.
Here’s a story as an example: A friend of mine was marketing for a Veterinarian Chain – He had ads all over the place for “Free Flea Treatments” and got barely any response.
He surveyed the market and found that people were frustrated or upset about Fleas and Tics.
So he changes his ads to Something like:
“We Kill Them All – Fleas Fleas Fleas
And Tics Too – Bring Your Dog
or Cat in for a free treatment now”
As I said – find out the emotion of your clients – are they conservative, angry?
Base you ad off that emotion and try to match it as best you can.
Do you know of any other great tricks for Search Engine Marketing and PPC?