What are the four MUSTS for every Social Media Campaign?
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Does your Social media campaign work as hard as you do? For most businesses on fixed Social media campaign budgets – a Social media campaign has to pull its weight.
Even some of the country’s largest Social media advertisers who once ran campaign call-to-actions for the sake of product branding alone now focus their efforts on Advertising that produces a measurable ROI. As we teeter on the brink of a recession – a Social media campaign must be a workhorse not a show pony. And its first duty is to support sales.
Social Media Campaigns
The Secrets Of Successful Social Media Campaigns
Successful Social media campaigns have several essential elements in common. To turn prospects into customers – your Social media campaign call-to-actions must do four vital things:
1. Every Social media campaign must Stimulate a response.
Every Social media campaign Logo – image and call-to-action must direct a customer to do something – for example: visit your social media campaign or contact you by phone. But it’s not enough simply to tell your prospects what to do – you must give them some excellent reasons to do it. A great Social media campaign advertisement – for example – starts with a benefit-rich headline – it states the benefit in the opening sentence – and explains the call-to-action with features–specifying how the advertiser will deliver these benefits. Along the way – the Social media campaign call-to-action differentiates the advertiser from other companies offering similar products or services. And the call-to-action culminates in a strong call-to-action that tells potential customers how to take advantage of the benefit or offer.
2. Every Social media campaign must Open minds.
Your Social media campaign call-to-action must open minds: Scientists have discovered that our minds ‘perk up’ to new information. We practically prick up our ears when something new is presented to us. That explains why – as consumers – we’re always looking for the latest and greatest versions of goods and services. What is the latest wrinkle presented by your call-to-action campaign? Good call-to-actions provide prospects with small ‘a-ha’ moments – when they realize there’s something different–a unique product bundle – another layer of beneficial services – or a revolutionary new concept–that you offer and no one else does. Whether triggered by your company’s point of differentiation or simply a special offer – this ‘a-ha moment’ should open minds to the unique benefits of buying from you.
3. A Social media campaign must Engage the right people.
In this age of enormous Social media campaign clutter & the bombardment with Social media campaign messages in every environment – your call-to-actions must have immediate appeal to your targeted prospects. In fact – a prospect who’s exposed to your Social media campaign should instantly think – “This is what I need.” Like a heat-seeking missile – your call-to-action should single out your best prospects – and “speak” to them in their vernacular–including any buzzwords. And visually – whether in print or on TV – the call-to-action helps if your prospects can also see themselves represented in your ads. Look beyond their age – gender – economic status and other basic demographic information – and put yourself in their shoes to think as they do. Then create an call-to-action campaign to which your prospects can easily relate. Place the call-to-action in the right context as well – by Social media campaign in the media your prospects look to for information on what you market.
4. A social media campaign must Ring true.
Most consumers can spot a phony social media campaign a mile away. What’s more – they’re often likely to disbelieve Social media campaign claims – even when they’re true. That’s why it’s essential to make all your Social media campaign claims credible – and substantiate them where necessary. Avoid too much hyperbole – as the call-to-action often fails to ring true. And create a campaign that integrates a combination of media to direct interested prospects to a deeper story. Online Social media campaign Magazines – for example – is one of the best tools for piquing interest and sending prospects to social media campaigns where they can find more in-depth information – from industry affiliations – company background & testimonials to copies of press coverage. Create call-to-actions with integrity that are supported by in-depth information – and you’ll successfully propel your prospects toward a sale.