Direct mail is not dead, in fact, both Google, Yahoo and Bing all use direct mail and post cards to entice business and increase revenue tremendously. I’ve received several promotions from Google and Bing all offering coupons for their PPC campaigns, etc. So even the almighty Google uses post cards and direct mail to increase sales.
My advice: Post cards are lot more costly than email. You should only test direct mail when you have a workable funnel – don’t waste money until your system has been tested with email and you know it works. Once you have that system working – use it to maximize your revenue:

Every Door Direct Mail – US Postage Rates

You can get your post cards postage down to around 15 cents using Every Door Direct Mail or EDDM.

How To Do Every Door Direct Mailings

Every door direct mail is a great way to reach your ideal client.
Below is a step by step procedure to start a mailing using the Every Door Direct Mail program.
Before you mass produce your piece I recommend that you submit a sample.
https://www.usps.com/business/every-door-direct-mail.htm             <———– Link to EDDM webpage
As a local business, you know the neighborhoods where your customers are.
Every Door Direct Mail – Retail® service from USPS® is an efficient and affordable way to reach every customer in your neighborhood.
Our online tool helps you locate your target neighborhoods and shows you how many customers you can reach.
To get started…

·         Step 1: Log in or Register

If you already use Every Door Direct Mail and you have a USPS business account, simply enter your user ID and Password.
If you are a first-time user, you’ll be prompted to create a new USPS.com® or Business Gateway account to get started.

·         Step 2: Define Who You Want to Reach

Our online tool helps you choose your targeted mailing routes by address, city, state, ZIP Code™, or up to a 5-mile radius around your business. You can even use street names or an intersection as your target area.
Next, you will be prompted to generate and print out the appropriate documentation and facing slips to take with your mailing to the Post Office™.
The tool identifies the number of active residential and business addresses in your target area(s) to estimate postage costs based upon print quantities.
You’ll have an opportunity to pay online with a credit card or you can always pay in person at your local Post Office with cash, check, credit/debit card or meter strip.
If you need assistance with the tool, our Every Door Direct Mail User Guide (listed on this page) will walk you through the process.

·         Step 3: Create Your Mailpieces

Once you’ve identified where your mailing is going, you can contact a local printer or marketing service provider to help you create your mailpieces. Be sure to check the approved specifications for Every Door Direct Mail, including sizes, address formats, and the approved Every Door Direct Mail – Retail Indicia (required on each mail piece).
Quick Reference Guide PDF | RTF
Retail Indicia EPS | JPG
Retail Indicia Usage Guidelines TXT

·         Step 4: Let USPS Take It From There

Now, simply take your bundles of 50 up to 100 mail pieces (with facing slips attached and the mailing statement you created using our online tool) to your local Post Office. If you did not make your payment online, you will need to pay at the Post Office with cash, credit/debit card, meter strip, or check.
Download the PS Form 3587, Every Door Direct Mail – Retail PDF | HTM

Need to Reach Addresses in Other Cities or States?

You can use Priority Mail® to ship your mailings to a Post Office across town or across the country. Just include your delivery instructions (Postmaster letter), facing slips, mailing statement, and payment (if not paid online). It’s really that simple.
How to Ship Every Door Direct Mail with Priority Mail ›
If you need help any step of the way, these links and the Related Forms & Publications on this page provide more details…
Every Door Direct Mail User Guide PDF | RTF

Conclusion

You should be using Every Door Direct mail in conjunction with your overall campaign. It is a great way to get hold of the ideal clients at their residence.
How do you use Every Door Direct Mail?