How To Market To Your Ideal Clientele
(Follow Our Tips)
Estimated Time: 1 Hour
Write down the answers to these questions – so you know what type of customers to approach:
_____List who are your current ideal prospects? The ideal prospects are the customers you would like to have hundreds more of. In order to get the ideal clients – you have to focus on the ideal client and their needs. You have to “Step Into Their Shoes”:
_____What benefit (or benefits) does your ideal prospect want-and-need?
What can you provide that your ideal prospect is looking for in terms of solutions.
_____What do your competitors provide? What do they do better than you and worse than you? Check your biggest competitors to see what they are providing – in a way that delivers this need.
_____What do you provide? What things are better or worse than your competitor(s)?
Compare yourself to your competitors – what can you provide that makes you much better than the competition?
_____What is the ideal prospect’s biggest problem that is not being met? How could you help him solve it? You need to clearly understand your client. Know him almost better than you know yourself. Out of all of the problems – what would you say is the biggest?
_____What are your goals? (Examples: More money, more free time, more control, to be able to sell your business in 5 years, to be able to have the business run itself, etc.)
_____Really step into the shoes of your ideal prospect – once you have really assumed the “Role” of your ideal client – do the following exercise: Write down generally what you think your ideal client is most likely doing from dusk till dawn:
_____If you still don’t know what their day looks like – ask an ideal client.
You should be getting a clear idea of exactly the needs and lifestyle of your client. Isn’t this awesome. It gets better:
Charles Verhoeff | CEO
World Class Media
Result-Driven Consulting, Web Design,
Search Marketing and Optimization.
Phone (toll free):: 888.924.5558
– Effective Web Design and Internet Marketing –Viral Referral Marketing Course: Tip #3 – How To Market To Your Ideal Clientele (Follow Our Tips) by Charles