social-media-marketing-plan
Social Media Marketing Plan:
Let’s start by defining the word “Patter”.
What is a Patter?
A Patter is a prepared and practiced speech, that is designed to produce a desired response from its audience. ”
After you have determined who your ideal clients are (as outlined here: How To Find Your Ideal Clients) do this next step:
_____The First Thing You Need To Do Is Create a Patter to Get Referrals from Your Best Clients:
(In Person, on the phone and via Social Media):
1. Make a Patter for In-Person.
2. Make a Patter for the Phone.
3. Make a Patter for Linkedin.
4. Make a Patter for Twitter.
5. Make a Patter for Facebook.
6. Make a Patter for Email…
Here’s how you create a patter:
It doesn’t have to be a long patter. If they are a current customer or client, you need tell them what buying from you means to them both in the present and in the future. Explain why they owe it to their friends, relatives and associates to refer their friends to you if they care, really care about them. Explain that even if that the referral does not buy, you will provide a valuable service for them by letting them know what they should look for, what the person should avoid what the person should expect, what they might overlook, and anything else which could negatively or positively affect the referral.
Explain that you get much or most of your business by referral. Because you do get referrals, you are able to invest your money and your time in providing a better product or services for your clients.
Here’s a template for you to use by email or letter. However I would recommend contacting people you know directly to get referrals:
Most people get it wrong. They beg for customers. A great way to get referral business that we’ve developed is to write a letter to your current customers, explaining that it’s a privilege for someone to be your customer.
Example Email
Dear [Client].
I just wanted to say that I enjoy doing business with you more than any other clients I work with – and I realized that you associate with other amazing people, like yourself – friends and vendors who mirror your values and qualities.
I’m writing as a service to alert you to the fact that my consulting practice is getting extremely full, and I’ll only be able to accept maybe a dozen or so more businesses.
You obviously know the exact people I prefer working with that you’d like to extend to them the opportunity of referring your valued and trusted associates to you.
I would prefer your referrals to any other source of customers or clients.
For example: We helped [insert another client’s name] tremendously since they started with us [specifics – Help the customer or client see a clear picture of who in their lives could benefit most effectively, and naturally, from your services or products.]
In fact you may know several businesses just like this…[Show them what that person or entity would be doing or buying right now—so that the picture is vivid]
But before I accept new people from the outside, I want to alert you, because if you would like to refer any of your associates or friends to me, I’ll give you first priority. I ask only that you don’t dally.
Give me a call and register their names so I’ll know how many spaces I should reserve for you. I appreciate your business.
Sincerely,
Charles
CEO World Class Media
Conclusion
You should have a patter that you use to get referrals from your ideal Clients. You should know and really care about them and that they give correct information to their friends and family.
What are some examples of successful patters you use to get referrals?
